Say Hello to Spring with illy at Pilu Baretto
From early morning, beachgoers and regulars alike enjoyed complimentary tastings of espresso, chilled cold brew, and the indulgent illycrema.
Spring arrived in style at Freshwater Beach as illy teamed up with Pilu Baretto for a two-day coffee cart pop-up on 5–6 September 2025. With the ocean as a backdrop and the kiosk buzzing with locals, the activation celebrated Italian coffee culture and community by the sea.
From early morning, beachgoers and regulars alike enjoyed complimentary tastings of espresso, chilled cold brew, and the indulgent illycrema. Every coffee purchased also gave customers the chance to enter a giveaway to win an illy X7.1 iperEspresso machine plus capsules - bringing the café experience home.
The pop-up was more than just coffee; it was about connection. Freshwater locals stopped by for their morning ritual, families gathered after a swim, and visitors discovered the smooth taste of illy in one of Sydney’s most iconic coastal spots.
Together, we welcomed spring with flavour, energy, and a touch of Italian style - proof that every season is better with illy.
You can enjoy an illy moment at:
Pilu Baretto
Moore Rd,
Freshwater NSW 2096
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